Be Here!
Posted 12/17/2009 by Vans UK
Vans introduces 'Be Here,' an interactive campaign that allows potentially millions of young people from around the world to share their image along with thoughts, hopes and personal messages with a global audience via the vans.com/behere website with the best submissions getting live airtime on a giant video screen at New York City's iconic Times Square. During this holiday season, from December 15 until January 5, participants can submit messages and photos by logging on to vans.com/behere or by emailing behere@vans.com. U.S. residents can also send texts to @vans + message to 87884. The cross-channel campaign runs on a place-based social media distribution platform built by LocaModa, Inc.