DISCOVER SHOP RIOT

ABOUT

Vans Shop Riot is an original concept by Vans, promoting Europe’s finest Street Skaters, whilst offering the Core Skateboard scene & Skateshops in Europe an authentic platform for recognition & community.
Skate Shops are the backbone of Skateboard Culture, and Vans Shop Riot is dedicated to Skate Shops & their teams, with this original series of contests across Europe. It’s the perfect opportunity for European Skate Shops to show they are an integral part of their local scene, as well as highlighting they have the best kids in their roster, who can win the series and generate worldwide exposure.
With local competitions taking place in most EMEA territories including UK, Germany, France, Italy, Spain, Poland, Switzerland, Israel, Benelux, Estonia and Scandinavia…The Shop Riot Series illustrates Vans’ ongoing commitment to the core stores and ultimately, the roots of the biggest individual success stories in Skateboarding.

At a local level, each country sees the top shop teams battling it out for one day in one of their best Skateparks. It’s a strict street contest.
The competition format is about the teams battling against each other, like in a Tennis tournament. Everything is about the team effort, which leads on the individual performance when it comes to notes/results.
We also usually insert best tricks in between the rounds, as fillers, because the format is pretty tiring for the teams, and to have an individual performance dimension.

Then from a pan-European perspective, each countries winning team will qualify for an all-expenses paid trip to the European Shop Riot Finals. Vans organizes everything for all the teams to spend a great weekend all together sharing experiences & skating in an awesome skatepark. For the past couple of years, we’ve partnered with a relevant Skate Artist on the creative execution, to keep on completing the message of Skateboarding as a wide culture, including Art & Music.

Every year, the Shop Riot Finals are held in a different country, using & showcasing some of the best Skateparks in the game, which usually hypes the winners and increases the level of Skateboard action. For 2017, we’ve partnered with Nixon & Custom Skateboards from a series perspective, and the finals will be happening in Milan, Italy in early October.

Vans Shop Riot is an original concept by Vans, promoting Europe’s finest Street Skaters, whilst offering the Core Skateboard scene & Skateshops in Europe an authentic platform for recognition & community.

Skate Shops are the backbone of Skateboard Culture, and Vans Shop Riot is dedicated to Skate Shops & their teams, with this original series of contests across Europe. It’s the perfect opportunity for European Skate Shops to show they are an integral part of their local scene, as well as highlighting they have the best kids in their roaster, who can win the series and generate worldwide exposure.
With local competitions taking place in most EMEA territories including UK, Germany, France, Italy, Spain, Poland, Switzerland, Israel, Benelux, Estonia and Scandinavia…The Shop Riot Series illustrates Vans’ ongoing commitment to the core stores and ultimately, the roots of the biggest individual success stories in Skateboarding.
At a local level, each country sees the top shop teams battling it out for one day in one of their best Skateparks. It’s a strict street contest.
The competition format is about the teams battling against each other, like in a Tennis tournament. Everything is about the team effort, which leads on the individual performance when it comes to notes/results.
We also usually insert best tricks in between the rounds, as fillers, because the format is pretty tiring for the teams, and to have an individual performance dimension.

Then from a pan-European perspective, each countries winning team will qualify for an all-expenses paid trip to the European Shop Riot Finals. Vans organizes everything for all the teams to spend a great weekend all together sharing experiences & skating in an awesome skatepark. For the past couple of years, we’ve partnered with a relevant Skate Artist on the creative execution, to keep on completing the message of Skateboarding as a wide culture, including Art & Music.

Every year, the Shop Riot Finals are held in a different country, using & showcasing some of the best Skateparks in the game, which usually hypes the winners and increases the level of Skateboard action. For 2017, we’ve partnered with Nixon & Custom Skateboards from a series perspective, and the finals will be happening in Milan, Italy in early October.