As a part of the Family, members will get insider information, access to member-only contests and experiences, and sneak previews of upcoming product releases. Members will also get points for shopping and for engaging with the brand. As an added bonus, Family members will also have access to exclusive patterns to customise footwear and accessories in the Vans Customs platform.
“The Vans Family loyalty program will engage our fans—from newcomers to loyalists—as individuals with unexpected experiences tailored to their personal interests,” said Doug Palladini, Vans Global Brand President. “In doing so, we are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.”
Vans Family is now available in the UK.
To join the Family, visit http://www.vans.co.uk/family