July 9, 2019


Vans Readies Engaging and Experiential “Family” Program for UK Launch

Vans Family Launch

Vans, the original action sports and one of the largest youth culture brands in the world, today announces the launch of its customer loyalty program, Vans Family. Renowned for its commitment to creative expression, Vans empowers brand loyalists and newcomers with its first customer loyalty initiative that delivers unique, “Off The Wall” experiences and features customised to each consumer’s interests.

Vans Family is an interactive and intuitive loyalty program designed to recognise, reward and celebrate Vans fans for who they are and what they like to do. Since launching in the US in February 2018 the platform has gained over 8 million members, enabling each exclusive access to a whole host of special content.

Vans Family Launch
Vans Family Launch

As a part of the Family, members will get insider information, access to member-only contests and experiences, and sneak previews of upcoming product releases. Members will also get points for shopping and for engaging with the brand. As an added bonus, Family members will also have access to exclusive patterns to customise footwear and accessories in the Vans Customs platform.

“The Vans Family loyalty program will engage our fans—from newcomers to loyalists—as individuals with unexpected experiences tailored to their personal interests,” said Doug Palladini, Vans Global Brand President. “In doing so, we are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.”

Vans Family is now available in the UK.
To join the Family, visit http://www.vans.co.uk/family